They make beautiful, easy-to-use hardware (iPad, iPhone). They are also a distributor (iTunes), and they are good at that. They also build cool tools to empower creativity (GarageBand, KeyNote, iWeb), and they are usually good at that too. They now aim to combine those talents to enter a very lucrative K-12 market.
What does this mean for authors and publishers? I get into more detail in today’s guest blog post.