Do you really need to blog for business? Or be on social media? While every business is different, there are four essential elements in building your online presence. Here’s a simple, integrated action plan for the “Four Pillars” of any good content strategy.
It’s a shame when you see great art go unnoticed. I got sick of seeing creatives fail, so I wanted to do something about it. Here’s a behind-the-scenes look at how and why I created a comprehensive online course to help writers, musicians, and visual artists.
Are you going through the motions when it comes to social media? How do you expect to get good results without a genuine, concerted effort? This is what I call Phase 2 of the Resistance to Social Media, and here’s what you can do to move past it.
Could your business be getting more out of social media? What’s holding you back? In my view, there are two phases of resistance to social media in particular, and content marketing in general. Let’s look at Phase 1, and what you can do to overcome it.
Content marketing is only one facet of a complete content strategy. To get the most out of your efforts, you need to have a clearly definable and measurable set of goals. Like anything in business, the planning process is an important component of your success.
Content marketing is no longer seen as an “extra” activity, but as an essential way to connect with potential customers to build enough trust to lead to a sale. But are you getting the most out of your efforts?
Content marketing is about using content as an instrument to start a relationship with a potential customer and build trust over time until you’re in position to ask for the sale. And it is always more effective if it’s a part of a complete content strategy.
Direct messages are the most misused feature on Twitter. Everyone hates automated DMs, they are nothing more than spam. What can we do about it?
Do you understand the social etiquette of following and following back in Twitter? Here are some techniques for managing it quickly so that you can be more efficient and lower your overall time commitment.
If you are trying to build an audience, Twitter is a great platform. But new users are often confused about how to “make it work” for them. So here’s the first of a brief 3-part series, about finding the right content mix for your particular audience.