As an experiment, I’m curtailing my Facebook usage this year. I won’t be deleting my account, as I still need it for business. But I find that every time I check Facebook, I’m less happy than when I started. There’s now a raft of research that corroborates this feeling. However, if I cut back, will that be even worse?
Do you really need to blog for business? Or be on social media? While every business is different, there are four essential elements in building your online presence. Here’s a simple, integrated action plan for the “Four Pillars” of any good content strategy.
The more you know your customer, the better. That can be in face-to-face interactions, or as Starbucks is showing, through individualized data. Here’s a look at the innovations of the new Starbucks Star Rewards Program – and how you can apply the lessons to your own business.
At this year’s DLD Conference, Dr. Scott Galloway (NYU Stern School of Business) describes in great detail the massive media shift that has the potential and power to destroy any business that doesn’t know—and play by—the New Rules. Is your content strategy in line with Google, Facebook, Apple, and Amazon? Let’s take a look.
Content marketing is about using content as an instrument to start a relationship with a potential customer and build trust over time until you’re in position to ask for the sale. And it is always more effective if it’s a part of a complete content strategy.
You need a specific mindset in order to build an audience on Twitter. It’s not for broadcasting; it’s a social space. Stop promoting and start connecting.
Content marketing, if done properly, is a great instrument for building trust. Beyond good content, there are three key elements of your content strategy.
Marketing is not what it used to be, and that’s especially good news for writers. Here’s how you can “do” marketing without the marketing.
Payment come in a variety of forms. Attention is worth a lot, though it’s still at the low end of the scale. Advocacy is worth more than attention, and sometimes worth more than money itself—all because it can accelerate and self-replicate. If everything is an exchange of value, what will it “cost” you to build your audience of audiences?
Sure, word-of-mouth marketing can happen on its own, but are you really going to leave that to chance? Make your customers a part of your content strategy.