Monetizing digital content is not easy. As an educator, this may not be your ultimate goal, but doesn’t hurt to prepare your content with this in mind.
What’s the point of creating Good Content if there’s no connection? There are lots of ways to form connections using the Web, but which one is best for you?
Just because you stand at the podium doesn’t mean that people will listen. In the digital world, everyone has the podium. How do you rise above the noise? You have to position yourself properly and earn the right to be heard. It comes down to three things: searchability, discoverability, and authority.
You risk losing your reader’s attention immediately if you are not clear, interesting, informative, and easy-to-follow. The presentation and organization of your content makes a huge difference to how it will be received.
An overview of how you can make your content perform better by paying attention to small but important nuances. Part of the “Five Ws” of content strategy, this piece serves as a preview to upcoming pieces.
Where does your audience want to hear from you? If you choose the wrong medium, your message may never be heard. Or worse, it may hit the wrong note.
David Parker has a wide-ranging perspective about the entire higher ed sector and those who serve it. His view is that there are six major trends in higher education that are converging, which he details in the the Blurring Lines Series. I was proud serve as advisor and series editor for the series, which is published in The EdTech Times.
Creating and developing Good Content is only the beginning. The New Functions of You require that you think about the timing of a piece, too: Timing. When do your readers want to hear from you? Frequency. How often do they want to hear from you? There’s an art to this and it makes a huge […]
Now that you’ve identified your target audience (“Who“), and the content you intend to create (“What“), it’s worth looking at “Why” you do it. Not just why you write, but, rather, why do you share what you write? This question is worth examining. If you are like me, writing is hard work. I write to […]
You’ve always had to make choices about what content to deploy in your course, even in the pre-digital world. Though the formats changed, you still made the same types of decisions. The same holds true when you want to share your content beyond your own classroom. Considering your audience(s), what will it take to get the idea […]