I am an Independent Advisor and Content Strategist, specializing in helping small business owners, solo entrepreneurs, and non-fiction authors develop and implement a cohesive content strategy. We are all media producers now, forging connections over content. Don’t go into this without a strategy. Why?
Content = connection.
Your success depends on it. Here’s how I can help you.
For Small Business Owners, Solo Entrepreneurs, and Startups:
Creating a business relies on making connections, whether you are building a product or offering a service. As a small business, you need a story that is clean, consistent, and compelling. One that generates excitement; one that carries. Your customers are your best marketers – but only if they have the right content at the right time. This can’t wait until the end-of-cycle. You have to start now.
I have lived the startup world, participating full-time in two early-stage tech startups, and mentoring other fledgling companies. I work with small business clients in a variety of sectors – a content strategy can help any young business.
For Authors, Writers, Bloggers, and other Content Creators:
While you were writing, the rules changed. In your favor. That is, if you know how to harness the power of the New Tools. Your success depends on two things: creating good content and connecting with an audience. You need a strategy, and I can help you. I was a publisher for 17 years as an editor and marketer, helping textbook authors conceive, develop, produce, and propagate their ideas. I specialize in non-fiction, because non-fiction authors are educators – but I take clients of all types. I am obsessed with Good Content.
For Publishers and other Content Owners:
This is the most exhilarating time the publishing industry has ever seen. Rapid change means opportunity, even for the incumbents. So why do good companies feel like they can’t keep up with the Shift to Digital? I can make you more efficient at re-factoring your business. I have thought through all of the issues around preparing and presenting content for the New World, and the content architecture that supports it.
My background is publishing, 17 years. I’ve lived on both sides, big and small. Because I have first-hand experience in building a digital-first publishing business from the ground up, I have been through the exercise of rethinking every facet of the industry’s P&L. Use my experience to reduce your mistakes and shorten your iteration time.