Now that the spring semester is over, I thought I’d share my students’ work over the term. In my class at Emerson College, students learn first hand about content strategy by actively applying it to a “live project” of their choice. Starting from zero, they conceive and build a website to teach others something that they know very well. They get experience in website design, blogging, and social media. In addition to strategizing, designing a project plan, doing research, and measuring their results, they also learn how to organize and optimize digital content for maximum impact.
This group was fantastic. They had amazing ideas and classroom discussions were animated. But most of all, I liked that they were supportive of one another. In my view of marketing (and business in general), this spirit of generosity and the desire to help will serve them well in their future careers.
One of my students was recognized for her work in this course – Emily Neiss won a faculty award, and received a scholarship from Bookbuilders of Boston. Her project (listed below) is focused on helping aspiring authors survive the “slush pile.” She has first-hand experience in this area, reading and assessing “cold” submissions, so she was in a great position to help.
Here’s a list of everyone’s projects, so you can see their work for yourself:
- Jessica Weber / Gesso Art Guides: Learn the basics of painting from a painter.
- Chantal Lozano / Uni Remedies: Safe and natural home remedies.
- Emily Neiss / Diamond In the Slush: Insights into literary agents.
- Nicholas Moore / Militant Millennial: “Building possibility beyond despair.”
- Katherine Hogan / Pretty Average Weasel: Advice from someone who shouldn’t be giving advice (her words, not mine).
- Sarah Bryer / Brunoise: The Home Cook’s Mecca
- Brittany Greenway / Maché Madness, Paper Maché the Fun Way
- Robert Meyer / Larcenists Weekly: Tales of theft and astounding fraudulence.
- Shivangi Ramachandran / Holy Cow: Decoding Indian mythologies (podcast).
- Rachel Fitterman / Working On It: The young professional’s guide to an organized life.
- Carolyn O’Brien / Now Museum, Now You Don’t: History Isn’t Set In Stone
- Yaisha Liz Cordero Rivera / French Tout de Suite: Learn French the easy way.
If you’re interested in taking a class with me, you can now do so! CreateBiz is my new online course, designed to help creatives of all types build a business around their creative work, using the soft-touch marketing approaches that I teach on this site and in my podcast, Marketing Without the Marketing.
The course is 42 video modules, with dozens of worksheets, templates, and guided assignments. Here’s a preview of the complete course outline. Right now, I’m offering a 50% discount for the first 300 charter members. Use this link to get the discount: createbiz.com/mwm.