So you’re going to use social media to promote your business? If you’re at this point, that means that you’ve gotten past what I call Phase 1 of the Resistance to Social Media. In the last post, I characterized this as a bias rooted in fear. This bias causes a lot of people to not even start. While fear is a powerful thing, it shouldn’t stop you from taking advantage of the huge opportunity that’s in front of you and your business.
But what happens once you get past Phase 1? Often, there’s a Phase 2 to the Resistance. Here’s what it looks like – and how to overcome it.