In talking to prospective clients, I hear resistance to social media all the time. The source of this resistance is very simple: Is the input of time actually going to yield a result? That’s fair. You should measure everything in your business against that standard.
But how will you know unless you try it—and give it an honest effort? In my view, there are two phases of resistance to social media in particular, and content marketing in general. Let’s take a look.