-+*At this year’s DLD Conference, Dr. Scott Galloway (NYU Stern School of Business) describes in great detail the massive media shift that has the potential and power to destroy any business that doesn’t know—and play by—the New Rules. Is your content strategy in line with Google, Facebook, Apple, and Amazon? Let’s take a look.
This series of articles is about Content Strategy, written specifically for Non-Fiction Authors.
-+*Content marketing, if done properly, is a great instrument for building trust. It allows you to connect with people regularly so you can show them why they can—and should—trust you. But it will take consistency, persistence, and patience—the three “core elements” of content marketing.
-+*In the fourth episode of “Marketing without the Marketing,” Michael Boezi talks about how to establish an online presence with The Three Pillars of Online Branding: Web, blog, and social.
-+*In the third episode of “Marketing without the Marketing,” Michael Boezi talks about how to cut the marketing speak and get better results using content marketing instead.
-+*Creativity can be fickle. In the times where it’s flowing, you feel unstoppable. But when it’s not, the blinking cursor is insufferable. Writer’s block is an excuse, though. You have to come up with strategies for how to push past it.
-+*In the second episode of “Marketing without the Marketing,” Michael Boezi looks at his two audiences and the only metric that matters when measuring the effectiveness of your content strategy.
-+*Do you understand the social etiquette of following and following back in Twitter? Here are some techniques for managing it quickly so that you can be more efficient and lower your overall time commitment.
-+*Join me in a 3-day online workshop designed to help small business owners develop an online presence and start finding and connecting with customers. We’ll cover the basics of content marketing so that you can start making an impact on your own business immediately.