Content strategy can make you a lot more efficient if you treat your content as a business asset. With a little strategic planning up front, your content can be a renewable resource—an investment rather than a cost.
This series of articles is about Content Strategy, written specifically for Non-Fiction Authors.
Ideas are a dime a dozen, even the great ones. It’s the execution that counts. So, if you’ve got a great idea, get going. Start building, start creating, start testing. Start solving problems. There’s nothing in your way.
At this year’s DLD Conference, Dr. Scott Galloway (NYU Stern School of Business) describes in great detail the massive media shift that has the potential and power to destroy any business that doesn’t know—and play by—the New Rules. Is your content strategy in line with Google, Facebook, Apple, and Amazon? Let’s take a look.
Content marketing, if done properly, is a great instrument for building trust. It allows you to connect with people regularly so you can show them why they can—and should—trust you. But it will take consistency, persistence, and patience—the three “core elements” of content marketing.
In the fourth episode of “Marketing without the Marketing,” Michael Boezi talks about how to establish an online presence with The Three Pillars of Online Branding: Web, blog, and social.
In the third episode of “Marketing without the Marketing,” Michael Boezi talks about how to cut the marketing speak and get better results using content marketing instead.
Creativity can be fickle. In the times where it’s flowing, you feel unstoppable. But when it’s not, the blinking cursor is insufferable. Writer’s block is an excuse, though. You have to come up with strategies for how to push past it.
In the second episode of “Marketing without the Marketing,” Michael Boezi looks at his two audiences and the only metric that matters when measuring the effectiveness of your content strategy.