+-*At this year’s DLD Conference, Dr. Scott Galloway (NYU Stern School of Business) describes in great detail the massive media shift that has the potential and power to destroy any business that doesn’t know—and play by—the New Rules. Is your content strategy in line with Google, Facebook, Apple, and Amazon? Let’s take a look.
+-*Introducing two new projects for 2016: An online course that I’m developing called Content Strategy for Creatives and another graduate course offered at Emerson College.
+-*The goal of content strategy is to do much more than drive awareness. It’s about creating a narrative about your brand, and making sure that all of your content is contributing to that narrative.
+-*Content marketing is about using content as an instrument to start a relationship with a potential customer and build trust over time until you’re in position to ask for the sale. And it is always more effective if it’s a part of a complete content strategy.
+-*Content marketing, if done properly, is a great instrument for building trust. It allows you to connect with people regularly so you can show them why they can—and should—trust you. But it will take consistency, persistence, and patience—the three “core elements” of content marketing.
+-*In the fourth episode of “Marketing without the Marketing,” Michael Boezi talks about how to establish an online presence with The Three Pillars of Online Branding: Web, blog, and social.
+-*In the third episode of “Marketing without the Marketing,” Michael Boezi talks about how to cut the marketing speak and get better results using content marketing instead.